HEARnet Case Study

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Situation

As an independent and authoritative hearing health knowledge provider and technology innovator, the Hearing CRC recognised the need for an online independent and informative portal for the public, health professionals and researchers. The information provided on this website needed to address the causes of hearing loss, how it can be managed and prevented along with clear explanations about how hearing technologies work.

Insight

Whilst the project's initial objectives had well documented strategies, its deliverables needed further defining. To address this challenge, we utilised several of our unique methodologies to meet the challenges of communicating to multiple visitor profiles, and gaining a better understanding their motivations. In the process, we identified interactive 'key solution components' that gave authenticity to the portal while catering for multiple visitor needs.

Solution

The resulting HEARnet portal was designed in such a way to quickly guide visitors with different information needs to the relevant areas of the website. A key feature of HEARnet are 'learning objects' that allow exploration of anatomy, types of hearing loss and hearing technologies, as well as illustrations that depict and summarise the types of organisations and individuals that play a vital role in managing hearing loss.

Outcomes

The resulting portal has successfully delivered value to all target audiences and continues to demonstrate the HEARing CRC as an authority in its field. Its success has been illustrated by the team being requested to present HEARnet as a case study at a 'communicating complexity' conference.

 

 

LCubed played a pivotal role in developing HEARnet. Their ability to find the right technology for us to present information in different, innovative and interactive ways increased HEARnet's appeal to a variety of visitor types. The also gave us the right advice on how to organise information on HEARnet, so our visitors could get to the information they wanted quickly. - Jane Sewell - Communications Manager