Online Marketing Simplified
In a fast moving and turbulent industry LCUBED are a professional and ethical breath of fresh air. We work hard for our clients, solve problems and deliver consistently using proven processes and methodologies.
Tabbed structure expands the homepage real estate but opens on top priority items, requiring minimal additional space. All areas are editable.
Objective:
To bring a greater number of items and areas of focus onto the homepage. Enable fourfold real-estate, whilst simultaneously presenting key topics in tab headings.
Interactive and animated Object that informs visitors of the diversity of Superpartners organisation and functions.
Objective:
To intuitively and engagingly portray the diversity of the business and relationships between departments, which traditionally, has been hidden from external view.
This project included a focus on visitor attraction (Search Engine Optimisation) and new prospect engagement.
It also included a content management system upgrade to an open source platform.
Points of interest
Interactive product selection:
This interactive object allows visitors to answer a set of quick and easy questions to get advice of the types of media available and recommended for their project. On the fly updating means that the impact of each choice is seen and understood.
Objective:
Engages and assists customers who are less familiar with the types of media available for mass production and branding.
Reduces sales person time on smaller or non-prospects.
Standardises sales approach across sales team.
This project brought a best practice package of information, tools and learning opportunities for Australian sheep producers online, utilising a website and also providing an interactive CD version of the site. This was a first for the industry which had typically provided such resources to farmers in hardcopy.
Sheep producers were also offered an online assessment tool providing guidance in where to start and assess the areas of their business with the potential to benefit most from the resources.
Points of interest
The quick quiz:
An interactive assessment tool designed for sheep producers to assess areas of their business and identify areas of their business with the potential to benefit most from the best practice resources. It also gives sheep producers an idea of the scale of improvement that may be experience as a result of applying the modules.
The Climate Toolkit was designed to provide Australian dairy farmers with clear, comprehensive and authoritative information about climate and its impact on the Australian dairy industry.
Promoted on the Dairy Australia site, the toolkit was implemented as a “microsite”, this was the first time a significant Dairy Australia resource had been published as a standalone resource within the corporate Dairy Australia website and infrastructure.
Points of interest
Microsite design process (leveragable for other microsites):
LCUBED provided creative and architectural direction building a suite of wireframes and subsequent designs that would meet the needs of the climate toolkit and be reusable for other programs. This was achieved through consultation with project staff across a range of projects and the development of creative briefs for a number of existing programs showing successful transition to the new model.
This provided a reusable resource for the organisation, allowing for a set of templates to be built that can be used in the future for different programs.
Climate change in my region (Google Maps):
A wide range of resources were provided as part of the toolkit, google maps were used to allow these resources to be viewed with geographical relevance. This allows farmers to see information of interest in areas of similar climate. This graphical approach is a positive aid in the representation of relevant information and engages farmers to explore the available resources in a new (and easy) way.
This project provides tools and information for Australian dairy farmers to deal with heat stress in Australian dairy herds.
Tools allow dairy farmers to self-assess their herd’s susceptibility to heat stress and to evaluate their farm and generate action plans for improvement.
A weather forecaster allows farmers to get real-time alerts of heat stress inducing weather conditions during summer and to view historic weather patterns &impacts during other times.
Points of interest
Susceptibility Assessor:
This interactive tool prompts farmers to provide three simple and readily available pieces of information in order to assess their susceptibility to heat stress.
In addition to calculating and reporting the susceptibility level, a recommendation is given highlighting the resources of interest for the farmer and engaging them with the value of the available resources.
This interactive tool allows farmers to self-assess a range of cooling mechanisms on their farm. Farmers can evaluate their user of natural, permanent and portable shading as well as evaporative cooling and other options.
The tool is highly interactive and flexible, each piece of information provided by the farmer results in active feedback being given. In addition, as the farmer progresses through the tool an action list is generated based on their answers and is able to be printed for the farmer as a site take-away.
The weather forecaster allows current (today’s and the previous week’s) weather forecast information to be displayed to the farmer including specific information on THI, an index impacting heat stress.
LCUBED designed and developed the tool interface and integrated to an external server that produces the raw data based on a BOM data feed. Users can also subscribe via the site for alerts whereby they will be emailed when extreme heat forecasts impact their area.
This online resource is designed to assist farmers as they improve how they attract, deploy, retain and develop the people they need to achieve the strategic visions of their businesses.
It provides interactive and downloadable tools, editable templates and information to assist dairy farmers in people management on their farms.
Points of interest
Live library:
Comprehensive online people management resource for dairy farmers, the live library is the starting point for browsing visitors, it makes clear the resources that are available and provides fast finds and links to key tools and popular resources.
Online assessment and advanced navigation
tool allowing farmers to quickly snapshot their farm in order to
determine relevant resources. The tool makes recommendations for where
to start based on input data.
People
basics provides an introductory snapshot / teaser introduction to the
people in dairy resource. It is made available both on The People in
Dairy website but is also offered as an integrated “starting point” to
engage farmers on other industry sites.
This tool provides a shortcut to useful information and serves to engage users with the site.
Downloadable
tool allowing farmers to generate position descriptions, standard
operating procedures and safety procedures and protocols in an editable
word format.
The industry identified that many farms lacked formal HR
documentation, this tool allows comprehensive documentation to be
created instantly, allowing the farmer to focus on the custom
information for their farm, and to shortcut the process of producing
industry best practice documentation.
Downloadable tool allowing farmers to analyse their operation and compare to industry benchmarks.
This comprehensive tool allows comprehensive and confidential information to be entered and stored locally at the farm.
The People Analysis is typically completed with the assistance of an advisor and was developed in a downloadable format as it was believed that farmers would be reticent to load confidential information to a website.
The tool brings a wealth of information directly to the farmer.
