Digital Communicators… communicating

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How to present copious and complex information to multiple audiences

Posted on Aug 12th, 2013 - By Luke Farley - 0 Comments

This is another great question; if it had a simple answer we (at LCubed) would be out of jobs! The question was posed by a senior science…

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How to quantify the success of online tools

Posted on Jul 22nd, 2013 - By Luke Farley - 0 Comments

This question comes from another client of ours who maintains a suite of online tools that help their constituents: Carry out relatively…

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Thank you for your thank you!

Posted on Jul 10th, 2013 - By Luke Farley - 0 Comments

Sometimes people get in touch to ask us about a product or service, and the truth is that we are not a perfect match for what they need. Usually its…

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Slipperiness vs Conveying the Full Story

Posted on Jul 9th, 2013 - By l3admin - 0 Comments

Challenge / Question I was asked last week by a client – How can I present the full story of our research outcomes, so people will not only want…

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SEO for promoting rich, in-depth & complex information

Posted on Jul 2nd, 2013 - By Luke Farley - 0 Comments

SEO 10 commandments... For those publishing rich, complex and in-depth information This week I had a long conversation with a client on the topic…

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LCubed’s Biggest Morning Tea

Posted on Jun 11th, 2013 - By Tiana Sweeney Ford - 0 Comments

This May LCubed rolled out the special napkins and tiered cake stand to participate in the inaugural Cancer Council Biggest Morning Tea. It was big,…

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Communicating Complexity around the world: The London Tube Map

Posted on May 31st, 2013 - By Luke Farley - 0 Comments

At LCubed our focus is on communicating rich and complex information in a simple, easy-to-understand way, without losing any substance or meaning. We…

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How Future Farms used a decision support tool to make complex information accessible

Posted on May 31st, 2013 - By Luke Farley - 0 Comments

A decision support tool is an online device – often framed as a quiz or a questionnaire – that asks users to input information about their…

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Communicating Complexity via digital channels – NOT Dumbing Down

Posted on May 30th, 2013 - By Luke Farley - 0 Comments

As we all know, there’s a dramatic difference between effectively communicating a complex topic in an accessible way, and dumbing down. What is…

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5 Tips: Communicating complex information successfully via digital media

Posted on May 29th, 2013 - By Luke Farley - 0 Comments

R&D-based organisations – such as RDCs, CRCs and Government research agencies – spend a great deal of time, money and brainpower undertaking…

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