Search Marketing Australia

The role of Search Engines as a marketing channel is growing rapidly. It is estimated that nearly 8 billion searches are made per year (with the top two search engines, Google and Yahoo, accounting for about 74% of these).

Further more, the primary purpose given for making these searches is to locate products and services.

Using Search Engines to target relevant audiences and deliver qualified traffic to your website is a relatively new field to many business people and marketeers who are used to more traditional forms of advertising and promotion.

In addition, the field of Search Engine Marketing, which comprises Search Engine Optimisation and Search Engine Advertising, is rapidly changing and very competitive.

L^CUBED have been helping businesses take advantage of Search Engines through Advertising and Optimisation for several years. During this time we have found there remains a high level of confusion around what Search Marketing consists of and what it can realistically achieve.

We have established the Search Marketing Australia website as a free online educational resource for Australian business people and marketers wishing to learn more about Search Marketing from an Australian perspective and decide if it will play a role in their marketing mix.

To learn more about Search Engine Marketing in Australia, visit the Search Marketing Australia website.